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Pete Trainor is a digital disruptor, author, accidental polymath, mental health campaigner and co-founder of US in London. He talks all over the world on creative & social technologies & the physiological & psychological effects on their audiences. His recently published, bestselling, book “Hippo – Human Focused Digital” takes a philosophical look at technology and design and challenges us to look inwardly at the self when designing future experiences. Pete regularly appears in UK national and international press as an analyst on digital media, creative industries, emergent technologies, and tech markets.

Pete also chairs the Ai Think Tank for The British Interactive Media Association.

A vocal mental health campaigner, he champions better use of technology to help men, women, children and teens in moments of crisis.

He has a very simple mantra: Don’t do things better, do better things.