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Robot fulfilment. How robotics and AI are transforming logistics and customer experience for the world’s biggest online retailer
Stefano Perego, Director of UK Customer Fulfilment, Amazon

Over the past twenty years, Amazon has developed from a small seller working from a garage in Seattle, to a global company with 300 million active customer accounts. It has a rich history of developing and introducing cutting-edge technology into its fulfilment centres to help employees deliver for customers. The introduction of Amazon Robotics in the UK is the latest example of this commitment to invention in logistics. The robots slide under a tower of shelves where products are stowed, lift it and move it through the fulfilment centre to the staff who will then pick and pack the goods.   AI-supported robots help speed order processing time, speed up deliveries and reduce walking by employees. They also save space, allowing for 50% more items to be stowed per square foot.  Stefano, who leads customer fulfillment for Amazon in the UK, reveals how robotics is revolutionising fulfillment operations, and describes the investments in technology and talent that have made it possible. 

Stefano has worked with Amazon first as General Manager for Amazon Italia and then in a variety of managerial positions including Regional Director for Southern Europe and Technical  Advisor to the Senior Vice President of Global Operations. Today he oversees UK customer fulfilment and oversees the introduction of robotics and AI across Amazon’s fulfilment centres. He has over twenty years of supply chain experience with Black & Decker, Comifar and Rexel, and a degree in business administration from Politecnico di Milano, Italy.